Every business has a unique journey and at Prem Property, we are proud of the path we have taken. What started with a few property viewings and investor calls has grown into a values-led company that offers solutions for landlords and helps vulnerable individuals rebuild their lives through safe, well-managed homes. This is not just a story of property investment — it’s a story of consistency, adaptation, and purpose.
From humble beginnings to becoming a trusted name in property investment and management, let’s dive into how Prem Property has evolved and where it is heading next.
The Beginning: A Leap into Property Sourcing
In 2019, Prem Property was born from a passion for property sourcing. The aim was simple — to connect investors with below-market property opportunities across the West Midlands. Our commitment was clear: we wanted to help our clients identify deals that would generate long-term returns.
During this early stage, we honed our skills in negotiation, market research and due diligence. As a result, we built strong relationships with investors who valued our attention to detail. Additionally, we began recognising recurring problems in the property sector, including unreliable agents, poor property conditions, and lack of aftercare. We understood that addressing these challenges would set us apart in the long run.
It was also in this period that we truly began to understand the dynamics of the property market. Investing in property wasn’t just about finding deals; it was about creating lasting partnerships and providing ongoing support. This insight laid the foundation for everything we would build in the years to come.
Pivoting in 2020: Rising to the Challenge
In 2020, like many businesses, we faced the unexpected challenge of the global pandemic. The impact was significant, and our rent-to-rent serviced accommodation business was no exception. However, rather than waiting for things to return to normal, we made the proactive decision to pivot into property sourcing. This strategic shift allowed us to adapt quickly and meet the needs of investors who sought more reliable, hands-on property sourcing services.
This move proved to be a pivotal moment in our journey. By focusing fully on property sourcing, we refined our processes, improved our client relationships, and gained a clearer vision for where we were headed. In retrospect, the pandemic provided an opportunity for growth, and we were able to embrace it wholeheartedly.
Furthermore, this pivot allowed us to understand our clients even more deeply. Through continued collaboration, we ensured that every deal was customised to suit individual needs. We gained a reputation for being reliable and hands-on, characteristics that have been central to our success.
Expanding in 2021: Entering the HMO Management Space
As we progressed, we began noticing recurring challenges in property management, particularly in Houses of Multiple Occupancy (HMOs). Many landlords were struggling with compliance issues, tenant turnover, and maintenance concerns. This presented an opportunity to broaden our service offering.
In 2021, we launched our HMO property management service. We were committed to offering a service that was reliable, professional, and tailored to the unique needs of landlords with HMOs. Our aim was to provide landlords with peace of mind by managing some of the largest and most complex shared homes in the West Midlands.
Our approach is simple: look after the property, care for the tenants, and keep the landlord fully informed. By prioritising clear communication, professional standards, and tenant satisfaction, we have managed to build lasting relationships with our clients. This expansion not only strengthened our position in the market but also allowed us to serve our clients in new ways.
This move was key in diversifying our portfolio and building a strong foundation for the future. More importantly, it aligned with our core values of providing exceptional service, every single day.
2022: Introducing Guaranteed Rent Solutions
By 2022, we saw a growing need for guaranteed rent solutions. Landlords were increasingly looking for stability in uncertain times. The traditional model, where landlords depended on tenants for rent payments, left them vulnerable to void periods and fluctuating demand. Our solution? The launch of guaranteed rent.
With this new offering, we were able to provide landlords with fixed, predictable income. In return, we took full responsibility for property management and occupancy, thus allowing landlords to enjoy consistent cash flow. This model also opened doors for us to collaborate with supported housing providers, ensuring that vulnerable individuals could live in safe, well-managed homes.
Guaranteed rent has proven to be a significant development for Prem Property, but it’s not just about income for landlords. It’s also about making a positive impact on the community by ensuring that every home we manage meets the highest standards of safety and compliance. This model has allowed us to work more closely with care providers, providing housing solutions for those in need.
Building Partnerships with Care Providers: A Unique Approach to Supported Housing
One of the aspects that sets Prem Property apart is our collaboration with care and support providers. Rather than offering generic properties, we’ve developed a tailored approach that meets the specific needs of supported housing providers. By working closely with care providers, we are able to source properties based on their operational needs — be it location, layout or safety standards.
This bespoke approach has delivered outstanding results. Not only have we been able to provide properties that meet regulatory requirements, but we have also helped to reduce hospital discharge delays. With more suitable housing available, individuals leaving clinical environments can transition more smoothly into their new homes. This is a crucial part of our mission, and it’s something we are deeply proud of.
Through this process, we’ve been able to support the local healthcare system, helping to free up hospital beds and ensure that individuals receive the housing support they need. This is what ethical property investment is all about: creating value for both investors and the communities we serve.
Key Lessons from Our Journey
Over the past few years, we’ve gained invaluable experience. We’ve seen what happens when businesses focus solely on short-term profits, ignoring quality and long-term sustainability. We’ve also learned the rewards of consistency, even when it’s less glamorous.
Here are the key lessons we’ve learned:
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Run Your Own Race: There is no shortcut to building a successful and sustainable business. It’s important to stay focused on your vision and not be swayed by external pressures.
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Consistency is Key: Success is built on steady, consistent effort. It’s better to show up every day, even when results aren’t immediate, than to chase short-term spikes.
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Stay True to Your Values: In property investment, reputation is everything. By sticking to our values of transparency, reliability, and quality service, we have been able to build trust and credibility in the market.
These lessons continue to guide us as we scale, ensuring that every decision we make is aligned with our long-term objectives.
Introducing the Prem Portfolio Building Service
As we continue to grow, we are excited to introduce the Prem Portfolio Building Service. This service is designed for ethical investors who are interested in entering the supported housing sector with confidence.
Our turnkey solution covers everything from property sourcing and refurbishment to compliance checks and tenant matching. We handle every aspect of the process, ensuring that each property meets the necessary safety and regulatory standards. This service allows landlords to build portfolios that are not only financially stable but also socially impactful.
We believe that property investment should go beyond financial gains. It should also serve a higher purpose — providing homes that contribute to the well-being of individuals and communities. By offering this service, we’re helping investors create portfolios that make a real difference.
Looking Ahead: Growth and Expansion
Looking to the future, Prem Property is focused on scaling responsibly. Our plans for the next phase of growth include:
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Opening our first dedicated office
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Expanding our property management, marketing, and compliance teams
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Organising our services into distinct categories — sourcing, management, and guaranteed rent
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Launching new initiatives that benefit both landlords and local communities
These steps will allow us to expand our reach and serve more clients, while maintaining the values that have made us successful. Our goal is to become a national name in ethical property investment, offering solutions that benefit both investors and the communities we serve.
Closing Thoughts: The Journey Continues
The journey of Prem Property has been one of growth, challenges, and meaningful relationships. We’re proud of what we’ve achieved, but even more excited about what’s to come. From our early days of property sourcing to our latest developments in guaranteed rent and supported housing, every step has been part of a greater plan.
We are committed to continuing our journey, building homes that make a difference, and helping investors achieve success with purpose. If you’re looking for a trusted partner to help you invest in property with impact, Prem Property is here to guide you every step of the way.